Restore your hair’s cool, luminous tone with the L’Oreal Elvive Colour Protect Anti-Brassiness Purple Hair Mask – 250ml. Specially formulated for blonde, bleached, highlighted, and silver hair, this intensive treatment works to neutralize unwanted yellow and orange undertones while deeply nourishing and hydrating the hair.

Infused with purple pigments, the mask delivers instant color correction by counteracting warm hues that cause brassiness. It revives and enhances the cool tones in blonde and silver hair, leaving it visibly brighter and fresher after every use.

The formula also includes UV filters that help protect color-treated hair from sun damage and fading, ensuring longer-lasting vibrancy. Its rich, creamy texture penetrates the hair fiber to restore softness, smoothness, and shine, leaving hair silky and beautifully toned.

To use, apply the mask evenly to wet hair after shampooing, focusing on lengths and ends. Leave on for 5 minutes for a subtle toning effect or up to 10 minutes for a stronger, cooler result. Rinse thoroughly and enjoy instantly refreshed, salon-like color.

Perfect for maintaining ash blonde, platinum, or silver hues, the L’Oreal Elvive Colour Protect Anti-Brassiness Purple Hair Mask – 250ml is the ultimate at-home solution for radiant, brass-free, and healthy-looking hair.